SKILLS

EXPERIENCE

Consultant - John Snow, Inc., Boston, MA - January 2017 - Present

Select Projects:
San Francisco Human Services Agency CalFresh Messaging Design
Project Manager and Creative Lead, February 2018 to Present

Lead the development of messaging frameworks and digital strategies to increase CalFresh (Supplemental Nutrition
Assistance Program) among English-speaking older adults and Spanish-speaking adults in San Francisco. Manage the budget, timeline, and communications with external stakeholders and San Francisco Human Services Agency.

HIV.gov (formerly AIDS.gov)
Digital Specialist, January 2017 to Present

Lead and design strategic email marketing campaigns which reach more than 60,000 individuals. Write blog posts and web content on the practical application of digital communication to HIV/AIDS prevention, care, and treatment initiatives. Provide technical assistance to community-based organizations, clinics, and healthcare organizations in order to improve their communication outreach initiatives. Manage strategic digital campaigns, including a national Snapchat News Story in observance of World AIDS Day which reached more than two million individuals in all 50 states.

Healthy Berkeley Evaluation
Evaluation Consultant and Communications Specialist, January 2017 to December 2017

Evaluated the portfolio of programs funded by the first tax on sugar-sweetened beverages implemented in the United States. Conducted primary and secondary data gathering to assess the program intensity including reach, duration, and behavioral strategy, as well as barriers and facilitators. Developed and designed communications materials, including an executive summary, to facilitate the reporting of findings to key stakeholders.

State of Vermont Youth Tobacco Use Evaluation
Digital Marketing Specialist, February 2017 to September 2017

Managed an in-person and online recruitment campaign which utilized snowball sampling and social media advertisements to recruit and survey more than 800 rural Vermont youth and accomplish the agency’s goal of assessing youth attitudes and behaviors toward tobacco use.

Georgia State University Tobacco and E-Cigarette Message Design and Evaluation
Project Manager and Creative Lead, March 2017 to November 2017

Managed the development and evaluation of two separate persuasive messaging design initiatives aimed at communicating risks of tobacco products among adults. Messages created and data collected will inform future e-cigarette label design initiatives in the United States.

Health Engagement Designer - Eliza Corporation, Danvers, MA. -March 2016-December 2016

Use persuasive communication theory and behavior change strategy to write interactive phone call scripts, emails, and SMS messages for thousands of health plan members across the U.S.
Collaborate with client teams to develop effective communication solutions to move audience toward behavior change and achieves client goals
Work hand-in-hand with analytics department to analyze and report on communication efforts
Stay up to date on current communication and public health research and facilitate information with health engagement design team to ensure best practices continuously evolve

Communications Associate - The Schwartz Center for Compassionate Healthcare, Boston, MA. - July 2015- March 2016

Wrote public relations communications and pitched content for strategic partners and outlets
Created multimedia pieces to add dimension to traditional communications initiatives
Conducted project management for both Schwartz Center Rounds® members and general audience communications efforts
Researched target audiences for communications campaigns
Conducted media analysis in the healthcare field
Maintained website and digital communications channels

Graduate Student Intern - Tufts University, Boston, MA. - December 2014 - July 2015

Worked with researchers at Tufts University School of Medicine and Tufts Medical Center to translate complex scientific writing into effective press releases
Tracked all media placements
Developed effective pitch lists to gain top-tier media coverage

Manage organization’s online digital presence, including social media community engagement, web copy development and SEO
Establish strategies to identify influential voices and partners and leverage their digital audience to expand message reach
Develop and monitor process for reporting success of communications efforts to key stakeholders
Collaborate with project coordinators to create paid social media campaigns
Ensure organization is utilizing most up-to-date digital platforms to stay on the forefront of online communications
Develop strategic communications plans in support of special projects, events and program launches
Engage with legislators and corporate and community partners
Supervise undergraduate interns

Key Achievements:

Created social media strategy and policy in support of events, programs and traditional communication efforts
Developed new and effective media contact list creation process and implemented a targeted media contact strategy
Designed the People’s Choice Awards, a viral social media campaign that received 18,000 unique hits within 9 days

Associate Editor -The Awesome Mitten - February 2013-Present

Marketing and Events Intern - Michigan Fitness Foundation, Lansing, MI. - January 2011-May 2012

Account Executive - Hubbell Connections, PRSSA, East Lansing, MI. - August 2011-February 2012

Public Relations Intern - MSU College of Communication Arts and Sciences, East Lansing, MI. - Fall 2010

Junior Account Executive - Aspect Communications, London, United Kingdom - June 2010-August 2010

Health Communication, Master of Science

Tufts University, Boston, MA. - December 2016

Advertising, Bachelor of Arts, Public Relations Specialization

Michigan State University, East Lansing, MI. - May 2012

Panel Moderator and Producer - Designing for Public Health, Health Experience Design Conference

Panel Presentation - Digital Tools to Recruit Youth, National Conference on Health Communication, Marketing, and Media

Workshop Presentation - Going Live to Reach Your Audience, National Conference on Health Communication, Marketing, and Media

Workshop Presentation - Together, Our Voices Make Us Stronger Digital Storytelling Addresses Stigma, United States Conference on AIDS

Poster Presentation - A Content Analysis of International Breast Self-Exam Messages, Kentucky Conference on Health Communication